Last night, Stanford CS: Branding Yourself Strategically had 2 outstanding presenters who emphasized these questions.
(1) Create the brand (2) Find the medium (3) Build your community (4) Create a signature (5) Define your platform (6) Start partnering (7) Start communicating (8) Start conversing (9) Get out there, and (10) Become consistent.
She also stressed the importance of ENGAGING with people and to always remember that your AUDIENCE is king. Erica really encourages to ”do unto others as you would have them do unto you” which means attending your friends/followers events, commenting on their blogs, retweeting their posts, etc.
Gather Your Crowd asked Erica about her brand engagement using social media and this is what she had to say:
The second presenter was Jeremy Toeman, Founder of Stage Two. Jeremy, who is an expert in digital media and consumer technology, delighted us with his sense of humor and shared very useful tips on the use of Twitter for Branding.
He is a believer in showing WHO you are in the process of engaging with others using social media. “Communicate your GOALS visibly, be personable, relevant and above all, consistent!” “All is fair in love and Twitter!” said Jeremy while talking about the type of information to be posted on Twitter. He also made reference to the Social Media Venn Diagram.
We asked Jeremy about his prefered social media tools for personal branding online and here is what he told us:
Participate in the Branding discussion. Become a fan of Stanford CS: Branding Yourself Strategically on Facebook or find the #StanfordPB conversation on Twitter.