R to L: Valerie Orsoni, CEO of Le Boot Camp®, Angelika Blendstrup of Blendstrup & Associates, Cherie Del Carlo of Gather Your Crowd
Valerie Orsoni, CEO and Founder of MyPrivateCoach® and LeBootCamp®, leading European, American and Canadian online coaching programs for healthy living and weight loss, is living testament to a personal brand success story! Just listen to a portion of her bio:
Orsoni’s successful battles against a brain tumor and cancer led her to become one of the world’s most inspirational coaches. In 2003, she founded MyPrivateCoach®, a coaching service that uses a large array of tools and methods including behavioral science, management trends, work space ergonomics, Feng Shui, spirituality, philosophy, finance and business to help individuals unlock their inner potential in the areas of business, life, relationships and weight loss. Today, Valerie oversees more than 90 coaches worldwide who use her hands-on, personal approach to help clients achieve and exceed their personal goals.
Helping people enhance the quality of their lives through MyPrivateCoach® brought Orsoni tremendous gratification. At the same time, the experience helped her recognize how valued the weight loss services offered by MyPrivateCoach® were to so many. As a result, Orsoni tweaked her successful business model to launch LeBootCamp®, an online service focused solely on weight loss coaching. Over the past two years, more than 700,000 people in Europe, North America and Australia have joined the LeBootCamp® community to benefit from the effective, scientifically-backed, personalized weight loss program that boasts a stunning 92% success rate.
Gather Your Crowd had the pleasure of meeting Ms. Orsoni this past Wednesday evening at Stanford University’s Continuing Studies course, “Branding Yourself Strategically” where she shared on her founding principles and tactics she uses for maintaining her international acclaim.
Rooted in her successes at overcoming her life’s challenges, she was first very clear on the value proposition she wanted to deliver to others. Valerie started out by creating for people the kind of value we all want in our lives: health and well-being. Only then did she begin to create her brand which she said grew rather organically at first and not without challenges of its own.
With her delightful humor and candid openness, Valerie informed the class of her early mistakes which, being the optimist that she is, served as stepping stones toward the right course of action. It wasn’t until she landed a radio show in Canada syndicated out of Vancouver that she began to see her hard work pay off. As she put it in her French accent, “It was the first thread I started pulling that lead to more.”
Valerie’s talk reminded students that establishing a successful brand is more than finding the right opportunity; it’s about creating opportunity. The successful CEO spoke of ways that work for her brand, which include publishing her own books under her own name and sending out press releases that get people’s attention. But for any brand maker at any phase of the process Valerie stressed a universal truth, “Don’t undervalue or underestimate people you don’t know.”
Gather Your Crowd asked Valerie to share how she uses social media in particular to continue leading her brand and here’s what she had to say:
You can follow Valerie on Twitter at LeBootCamp and you can Fan her Page on Facebook at Le Boot Camp Fan Page.
Vous remercier Valerie Orsoni pour partager avec Rassemble Votre Foule que vos médias sociaux mélangent. Le c’était véritablement une joie vous rencontrant!
Thank you Valerie Orsoni for sharing with Gather Your Crowd your social mix. It was truly a joy meeting you!