Social Media Strategy: 5 Keys to Creating a Successful Online Brand

in Branding, Reputation Management, Social Media

Two Thumbs up! Gather Your Crowd feels extremely proud to co-facilitate Stanford Continuing Studies class: Branding Yourself Strategically. In only 3 sessions Angelika Blendstrup, the instructor, has created a family-like-environment where people from a diversity of professional and cultural backgrounds are now making long lasting connections. Really! Only someone like Angelika who is fluent in 5 languages and has lived on 3 continents can achieve such a feat!

The first half of the class, students had a chance to learn specific tools for reputation management online. Angelika’s suggestions included: Zoominfo, Ziggs, ClaimID, LookUpPage, CV 2.0, and Visual CV. We then moved into Blogs and Angelika quoted Tara Hunt, author of “The Whuffie Factor“. Tara has 8 Tips for the courageous people diving into the blogosphere:

  1. Get advice from the experts but design for the novice
  2. Respond to ALL feedback
  3. Don’t take negative feedback personally
  4. Give people credit
  5. Point out and explain changes as you make them
  6. Make small, continuous improvement
  7. Go out and find your feedback + Respond as needed
  8. Ignore the haters

During the second half of the class we had the pleasure of having Ravit Lichtenberg, Founder and Chief Strategist of Ustrategy Consulting,  present the awaited “5 Keys to Creating a Successful Online Brand”. Ravit’s presentation was truly impeccable! If I may say, having worked for 12 years in Television doing Branding, I can attest that Ravit truly personifies the BRAND she has created for herself, and THAT is a true achievement. Gather Your Crowd had the pleasure of interviewing her and this is what she had to say about the one social media tool she uses most effectively online:

Key takeaways from Ravit’s presentation include:

  1. You cannot NOT communicate
  2. Branding yourself with social media requires a strategy—in its core, is the perception you’d like others to have of you and your offering
  3. Like it or not, branding yourself requires you to think of yourself and your offering like a product. Your job is to help your audiences separate you from everyone else.
  4. Create campaigns! Choose 2-3 campaign objectives and stick to them
  5. Don’t try to do everything at once: pick a few key personal campaigns and 2-3 tools that are relevant to your brand message and to your audience and stick to these first
  6. Make sure you build a foundation that allows you to adapt and change quickly

To get Ravit’s complete presentation please click here.

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  • Angelika

    So well written Carla and Cherie, I am so happy we have your excellent input for our class. You make the class description come alive, only you forgot to mention the wonderful food the students bring for our break – 5 different kinds of cookies that Kathy baked herself last time.

  • Rich Reader

    The program sounds most helpful, particularly in that reputation management is less intuitive in its practice than most of us would assume. Thanks for shining a light on “The Whuffie Factor” and for the personal brand vignette by Ravit. Great examples, of what a few bright folks have done, inspires many (myself included). I’m looking forward to your publication of Ravit Lichtenberg’s complete presentation.

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