What does happiness have to do with social networking?

November 4, 2009

As I observe the phenomena of successful social networking, I believe I see one consistent ingredient – people want to follow people whom they perceive as upbeat, positive, enthusiastic, optimistic – and insightful and informative.  Naysayers and bomb throwers have their following, but it’s definitely the minority.   Most of us want to be in relationship […]

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Silicon Valley Tweetup, Monster Mash-Up style with TechKaraoke and Halloween!

October 29, 2009

Good times last night at the Silicon Valley Monster Mash-Up! An appropriate name for this event sponsored by a trove of great companies, generously offering highly covetable raffle prizes (my ticket was so close to winning that sweet Mobile Internet Device!) and proceeds going to the Anissa Lopez foundation. Live entertainment was provided by TechKaraoke. […]

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Thinking About How to Gather Your Crowd?

October 7, 2009

Choosing the right mix of social media tools and messaging to gather your crowd online is no small feat, but identifying where your people are and listening to what they’re already saying about you takes digging around and courage!  If your organization has not officially entered the social media space, you could be in for […]

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Is There Any End In Sight?

September 17, 2009

It’s my observation that humans always seem to want to know an end is in sight.  We’re more focused on the destination than the journey.  And we want it sooner, rather than later.  No delayed gratification for us!  Corporate profits have to be up every quarter.  Bonuses for outstanding performance can’t wait until the end […]

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Let’s stop pretending

September 1, 2009

I’ve been thinking about how pretentious Americans are; perhaps the best example being our need for plastic surgery and photo retouching of the people we call “beautiful”.  Can you imagine Julia Roberts looking like this in one of her movies? Having spent most of my business career in advertising, I’m well acquainted with pretension.  Exaggeration […]

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Marching to your own beat

August 24, 2009

Why does social networking work?  Because we all want to belong.  In fact, since primitive times one of the strongest forms of human punishment has been social ostracism.  Early humans needed to be part of a tribe to survive.  While not as true today, we still seem to abhor ostracism.  This explains why all of […]

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Law of Reciprocity: The New ROI in Social Media

August 19, 2009

I truly enjoyed the rich and lively discussion during last night’s interactive panel hosted by Razorfish on Brand Relationships in a Social Media World. Panelists Megan O’Connor, Director of Digital Marketing at Levi’s, Sam Faillace, Senior Director of Marketing at Shutterfly, Michael Brito, Social Media Strategist at Intel, Garrick Schmitt, Group Vice President of Experience […]

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